Who is this course for?

This course is for people and companies that are already successful, who want to take their success to the next level. They know they are great, now they want to be extraordinary. I help them create a game plan that’s easy, systematized, and generates results.

How many hours are you going to worry about closing new prospects this week?

How much time are you going to spend avoiding your sales funnel?

How many conferences will you attend looking for the magic solution?

That time could be spent taking this course and setting yourself up for real success.

Ask Me Anything!

What will you learn?

How to take the fear out of selling – sales are no longer about aggression and tenacity, now they are about the fit, and being an expert, such that, your clients sell themselves. I demystify the basic sales approach so anyone can feel comfortable selling. In this seminar, you will learn:

  • The number one way to increase sales now!
  • How to identify what an ideal client is for your company.
  • How to pick your low hanging fruit and make more money immediately!
  • How to understand why and how sex works best in business. There are differences in the buying styles of men and women, learn how to use them to your advantage.
  • How to create sales scripts that really work.
  • Present yourself so your prospects trust what you say every time.
  • Understand why follow-up is everything – and how to make it effortless!
  • How to easily track your prospects from cold call to close.
  • The 8-steps to a close: you always know where you are in the sales cycle.
  • How to easily talk about money and get the price you desire without concern for losing the sale.
  • How to line up prospects year-round for consistent cash flow!
  • There are so many options for increasing sales: newsletters, video, online ads, social media, direct mail, SEO, Inbound programs, and lead services – learn how to know which to use to get the best results for your products and services.

Serving Is the New Selling


Stop Selling

Be their expert, and clients will sell themselves. Sales are no longer about aggression and tenacity, now they’re about customer-service and the fit, then, the client will sell them self. If you have the product or service they want, if the fit is there, there is nothing to sell, no need to be aggressive.

Sales Graph


It’s Easier Than You Think

How many hours are you going to worry about closing new prospects this week? How much time are you going to spend avoiding your sales funnel? How many conferences will you attend for the magic solution?


How many new clients do you want this month, this quarter, this year?

How many can you realistically service without compromising quality?

Are you picking your low-hanging fruit, or leaving money on the table?

Are you selling on value and never discounting your rate?

Do you know what an Ideal Client is for you, at the profit margin you desire?

There are five categories for increasing revenues, which should you focus on now vs later?

There are a gazillion ways to market your product or service: social media, videos, ads, newsletters, blogs, etc.? Which are right for your company? Yelp reviews and Twitter aren’t for everyone.

How do your ideal clients want to buy from you? Do you know?



Put the Focus on Revenue Generation

If you are going to let prospects sell themselves, then you need to be where they want you to be, you need to make it as easy as possible for them to work with you, and you need to be customer-service focused. The good news is, it’s easier than you think: Serving is the New Selling!





Home » SPEAKING » Serving Is the New Selling

Serving is the new selling!

Five Stars

The fact is, consumers are now even more savvy, they can fact-check our products and pricing on the Internet. In most cases they can buy the same products and services elsewhere. Customer Service becomes the defining factor.

In a closing keynote I attended at an EMS conference the speaker, Steve Berry, BA, NREMT-P, talked through 3 things needed in the sale of any product or service. Not only do I agree, but they make for an extraordinary company, one standing out and leading in their sector:

  1. to be technically accurate- know your product or service and all its details
  2. to shower your prospects with customer service- always
  3. to leave them with a WOW-factor!

Being technically accurate is HUGE, make sure your sales reps know your products and services from every angle. Quiz them, train them, make them know it, or get them off your team. Your sales reps are your front lines, they are the ones out there in the trenches, either making you proud, or not. Equip them with every detail they need to be technically accurate, every time!

Showering your prospects and existing customers with customer service is a leadership issue. It starts from the highest ranks. If you don’t have a customer service policy, make one. Define what it means to your company specifically, and then tolerate nothing less. Insist on, and expect, every person in your company, to shower each person they come in contact with, with extraordinary customer service.

The WOW factor is my favorite! Steve Berry told a story of an ambulance company in FL which increased their sales instantly in a very large retirement community as a result of their WOW-factor. In the ambulance after medicating a woman injured in a car crash, the EMT was surprised she was still crying and asked where else it hurt. She said her quadriplegic husband had to have medication at 4pm and she was the only one who could give it to him, if he didn’t have it he could have a seizure and die. So after the EMT brought her to the emergency room, he went to her house and gave her husband his medication. WOW! You know she told everyone in the senior community!

What is your WOW-factor?
What makes you truly stand out from the competition?

Customer service is everything; serving is the new selling!