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Rainbow Gender

Using Sex to Sell

    I don’t mean sex as in sexuality and being a sex kitten, or a Romeo, while on the job. I mean sex as in gender; there are basic differences between men and women in their brains, and in their buying styles.

    Five Stars

    Serving is the new selling!

      The fact is, consumers are now even more savvy, they can fact-check our products and pricing on the Internet. In most cases they can buy the same products and services elsewhere. Customer Service becomes the defining factor. In a closing keynote I attended at an EMS conference the speaker, Steve Berry, BA, NREMT-P, talked through 3 things needed in the… Read More »Serving is the new selling!