I don’t mean sex as in sexuality and being a sex kitten, or a Romeo, while on the job. I mean sex as in gender; there are basic differences between men and women in their brains, and in their buying styles.
The fact is, consumers are now even more savvy, they can fact-check our products and pricing on the Internet. In most cases they can buy the same products and services elsewhere. Customer Service becomes the defining factor. In a closing keynote I attended at an EMS conference the speaker, Steve Berry, BA, NREMT-P, talked through 3 things needed in the… Read More »Serving is the new selling!