Are your products and services aligned with what buyers are demanding? Are they aligned with the sectors that are growing the fastest? The fastest way for your company to grow, is to match what you do, what they want to buy.
Adjusting your products list annually sometimes just means adjusting the descriptions, or the delivery of the service; researching every year the sectors poised to buy what you sell, means staying ahead of the competition and capturing marketshare.
Business Development strategy includes:
- Researching the future of your sector: five, ten and fifteen years out
- Creation of a one year sales and marketing calendar for easy deployment
- And a comprehensive list of prospective clients to solicit directly