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SALES

COMPETITIVE MATRIX - KILL SHEET

What makes you stand out from the competition? And don’t say, “We don’t have any direct competition.”

Even if -you- don’t think you do, a prospect is always comparing your company with other options: what are they? Who are they? How can you kill the competition before a prospect even has objections?

Competitive kill sheets are a great tool to help salespeople sell more easily. It critical to develop an in-depth, competitive kill sheet that highlights and reinforces the differences that actually matter to prospects.

Flaming Fists

We work with you to choose your top competitors, then kill the competition by creating a matrix of price and product differentiators to use as a sales support piece; and to add to your website for comparison shoppers.

This process includes:

  • Sample Kill Sheets in your sector, so you don’t have to start from scratch
  • Interviews with your leadership and team to gather your Unique Selling Proposition
  • A trial run-through using the Kill Sheet with an actual prospect
  • A visual graphic matrix you can use in proposals, on your website, and in sales meetings – easily showing your prospective clients how you stand out from the competition

CONTACT US
Now, or after you review our process, questions are always welcome.

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