The fastest way for your company to grow, is to match what you do, to what people want to buy.

Updating your product list annually sometimes just means adjusting product descriptions, or the delivery method of the service; but every-year researching the sectors poised to buy what you sell, means staying ahead of the competition, and capturing marketshare along the way. 

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Some people say change is painful—yes, it can be. But for this speaking topic, I want you to consider a new paradigm: Change plus Pain can equal Gain!

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This potent process includes:

  • A step-by-step summary for researching the future of your sector: five, ten and fifteen years out
  • A list of strategic questions to ask so that your company stays ahead of the competition
  • A step-by-step guide for identifying what an ideal client is, at the profit margin desired
  • And a full decision matrix so you can plot a course from where you are, to where you want to be

You can use this process to do-it-yourself. I’ll share the step-by-step guide with all the templates you’ll need.

Or I can do the research and conduct the Ideal Client Summary for you; then share the resulting strategy to shift your products and services to meet the demands of prospective buyers.

This can be a one-hour presentation via Zoom, a half-day workshop together, or a full day’s strategy session with your whole team.

Either way, you shift a possibly painful needed change, into a powerful gain.