Serving Is the New Selling
THAT’S RIGHT. YOU HEARD ME.
Be their expert, and clients will sell themselves. Sales are no longer about aggression and tenacity, now they’re about customer-service and the fit, then, the client will sell them self. If you have the product or service they want, if the fit is there, there is nothing to sell, no need to be aggressive.
It’s Easier Than You Think
How many hours are you going to worry about closing new prospects this week? How much time are you going to spend avoiding your sales funnel? How many conferences will you attend for the magic solution?
How many new clients do you want this month, this quarter, this year?
How many can you realistically service without compromising quality?
Are you picking your low-hanging fruit, or leaving money on the table?
Are you selling on value and never discounting your rate?
Do you know what an Ideal Client is for you, at the profit margin you desire?
There are five categories for increasing revenues, which should you focus on now vs later?
There are a gazillion ways to market your product or service: social media, videos, ads, newsletters, blogs, etc.? Which are right for your company? Yelp reviews and Twitter aren’t for everyone.
How do your ideal clients want to buy from you? Do you know?
STOP SELLING AND INSTEAD…
Put the Focus on Revenue Generation
If you are going to let prospects sell themselves, then you need to be where they want you to be, you need to make it as easy as possible for them to work with you, and you need to be customer-service focused. The good news is, it’s easier than you think: Serving is the New Selling!