Custom PR Press List


Companies know they must research their audience and for PR professionals that means researching and finding the journalists that cover their niche. We do that research for you and create a custom press list so your press releases fall on the right ears!


Companies put so much time into planning, implementing and then writing up the perfect press release. However, it can be a challenge to find the right journalists to talk about your message. “Spray and pray” pitching lacks personalization and specificity to a given journalist’s beat. The more powerful approach is to segment media houses by coverage area—and update those lists annually.

The Custom PR Press List includes:

  • Identifying your target audience and media houses who cover it
  • Identifying the relevant journalist at each media house, introducing your company and establishing a relationship
  • Refining your press releases to match their editorial calendars