Companies put so much time into planning, implementing and then writing up the perfect press release. However, it can be a challenge to find the right journalists to talk about your message. “Spray and pray” pitching lacks personalization and specificity to a given journalist’s beat. The more powerful approach is to segment media houses by coverage area—and update those lists annually.
The Custom PR Press List includes:
- Identifying your target audience and media houses who cover it
- Identifying the relevant journalist at each media house, introducing your company and establishing a relationship
- Refining your press releases to match their editorial calendars
