Custom PR Press List

$1,000.00$15,000.00

Companies know they must research their audience and for PR professionals that means researching and finding the journalists that cover their niche. We do that research for you and create a custom press list so your press releases fall on the right ears!

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Companies put so much time into planning, implementing and then writing up the perfect press release. However, it can be a challenge to find the right journalists to talk about your message. “Spray and pray” pitching lacks personalization and specificity to a given journalist’s beat. The more powerful approach is to segment media houses by coverage area—and update those lists annually.

The Custom PR Press List includes:

  • Identifying your target audience and media houses who cover it
  • Identifying the relevant journalist at each media house, introducing your company and establishing a relationship
  • Refining your press releases to match their editorial calendars