Publishing
COOL ROOFS SUPPLEMENT
Call to Action
The phenomenon begins, take a stand and boast your commitment to Cool Roofs!
Driven from multiple angles, being broadcast in print and online, providing education to both residential and commercial readers, rallying like-minded individuals and companies to action, this one time Cool Roofs supplement gives unprecedented exposure to a massive readership:
Inserted into 15 prominent print publications totaling over 11.6 million in circulation!
Another 196 publications receive digital editions totaling over 163.8 million additional prospective readers. A B2B - B2C powerhouse print and online supplement for driving education, thought leadership and implementation of Cool Roofs worldwide: first in the US and then across the top 20 magazines and newspapers in China.
The Theory
Until Hashem Akbari, a researcher at the Lawrence Berkeley National Laboratory in California, picked up a pencil to do the calculations, few realized the major climate effect that millions of white rooftops could have by reflecting sunlight back into space.
The Science Behind It
As sunlight pours down into Earth's atmosphere, some of the energy is filtered out or bounces off clouds. About half the energy shines through as visible light and some of that hits the tops of houses. If a roof is white, most sunlight reflects back into space and doesn't heat the earth. But if a roof is a dark color, the sunlight converts to heat rather than bouncing off as light. That thermal energy then radiates off the roof back toward space, where it is trapped by CO2 in the atmosphere.
The Result
If the estimated 360,000 square miles (less than 1 percent of the world's land surface) covered by urban rooftops and pavement were a white or light color, enough sunlight would be reflected back into space to delay climate change significantly.
Put another way, boosting how much urban rooftops reflect, called albedo (al-BEE-doh) in scientific terms, would be a one-time carbon-offset equivalent to preventing 44 billion tons of CO2 from entering the atmosphere, Akbari says. It's about the same as taking all the earth's automobiles off the road for 11 years.
Here is the editorial lineup; contributing authors, leaders in their field and authorities on cool roofs:
Andre Desjarlais, Oakridge National Laboratory Building Envelopes Group Leader
Marc LaFrance, Dept of Energy Technology Development Manager for Cool Roofs
Ronnen Levinson, Lawrence Berkeley National Laboratory Heat Island Group
On behalf of the US Dept of Energy-Energy Efficiency and Renewable Energy- The facts about cool roofs, how they work and how to select and buy the materials.
Hashem Akbari, Lawrence Berkeley National Lab Group Leader of the Elam group; Reflective Roofing Guru
Bringing the Cool Roofing Materials Database to the public's forefront for assistance in product selection-this Database has been prepared by the Heat Island Project within Berkeley Laboratory's Environmental EnergyTechnologies Division.
Joseph Marfi, Director of Sustainable Design & Construction for Turner Construction Company
A leading national commercial builder implementing cool roofs shares an in depth case study on the pros and cons of installation and the products.
Julie Guyenet, Marketing Liaison for the Cool Roofs Rating Council
The industry's leading Rating Council-A summary of the direct and indirect benefits for residential and commercial sector basics and how to use CRRC as a resource. Established more then ten years, well known among roofers and manufacturers, now cited in Title 24 and LEED.
Neelam-R Patel, EPA Local Government Climate and Clean Energy Program, Heat Island Reduction Program
Case studies and what's happening on the local and state levels with roofing, who has done implementation. Using case studies about cities which have revised ordinances or codes to use reflective roofing.
Steve Ryan, EPA Energy Star Program
Energy Star roofing product specifications, history, progress and energy and economic benefits.